Marshall Islands Advances New Tourism Brand with Pacific Creative Agency RUN
- 4 hours ago
- 2 min read
April 29, 2026
Raymond McKay (Co-Founder / Chief Creative Officer) and Laura Cibilich (Co-Founder / Design Director) of RUN, the New Zealand–based agency partnering with the Republic of the Marshall Islands to develop its new tourism brand.
The Republic of the Marshall Islands is embarking on an exciting journey to redefine its global tourism identity through a new partnership with RUN, a New Zealand-based agency known for its deep understanding of Pacific island culture and tourism branding.
RUN has an impressive history of helping island nations share their stories in visually compelling ways. Their approach centers on capturing the essence, traditions, and unique character of each destination, ensuring that local identity stays at the heart of every tourism branding effort.
As part of this collaboration, early creative concepts have emerged, offering a fresh vision for how international audiences can experience and appreciate the Marshall Islands. The work highlights the nation’s natural beauty, cultural richness, and the distinct identities of its islands.
Plans are also underway for an on-site visit to support research, photography, and filming. This work will help build a strong collection of images and stories to strengthen the country’s tourism brand across multiple platforms.
A key component of this effort is meaningful engagement with local communities. Their perspectives will help shape a tourism identity grounded in local knowledge, reflective community values, and representative of the diversity of the Marshall Islands.
This initiative is supported in full by funding from the U.S. Economic Development Administration (EDA), which is helping to advance the development of the Marshall Islands’ tourism sector and strengthen its global positioning.
This partnership reflects a shared goal: to create a tourism brand that authentically represents the Marshall Islands while inspiring travelers to explore its people, places, and traditions. As the project moves forward, the focus remains on building a clear and lasting identity that proudly showcases the Marshall Islands to the world.
Media Contact:
Office of Commerce, Investment and Tourism (OCIT) of the Republic of the Marshall Islands
📫 PO Box 898 - Majuro, MH 96960
📞 +692 625-4624
